The urban visual identity campaign in Riga, dedicated to the 36th anniversary of the restoration of independence of the Republic of Latvia, seeks to connect the younger generation with their family heritage, revealing the link between the values we inherit from generation to generation and carry forward, and our own contribution, which interact to ensure the development of a strong and sustainable country. The urban campaign on the 36th anniversary of independence is a visual and emotional…
The urban visual identity campaign in Riga, dedicated to the 36th anniversary of the restoration of independence of the Republic of Latvia, seeks to connect the younger generation with their family heritage, revealing the link between the values we inherit from generation to generation and carry forward, and our own contribution, which interact to ensure the development of a strong and sustainable country. The urban campaign on the 36th anniversary of independence is a visual and emotional story about generational continuity, identity and family values in modern society. It focuses on a contemporary Riga youth in their work and study environment, complemented by a photograph of their family ancestor from the first stage of Latvia’s…
